Oh, this I agree on 100%. It's a nuanced subject, which has to take into account multiple levels of interaction between players to understand, but definitely at its core speaks to the weird degree of apathy GF seems to have towards competitive. Like, I don't think they resent Pokemon's competitive sphere, but they certainly seem to treat it and the games as a whole as two disconnected markets, in spite of competitive being about as logical a conclusion for the franchise's design as any other E-Sport.
Honestly I don't think it's "apathy" per se, rather, they don't quite know how to deal with it.
Before mentioning GameFreaks, remember this is ultimately Nintendo we're talking about. Major Japanese companies.
Japanese companies have... difficulty dealing with such huge scale fan/player interaction when it isn't "make more gachas to milk money possibly featuring big tiddies".
Remember the shitshows that happened with Smash competitive scene during Covid? "We'd rather let the game die and have noone play it than let you mod it to play remotely"
If it wasnt for Covid times, I'm not even sure we'd even have co-streamed Worlds from localized streamers. And players as well as streamers are still completely forbidden to show any external company mark other Pokemon, GameFreak's and Nintendo's. Every major competitor is fighting to the nails to slot as much external advertising in their streams (without resorting to actual Twitch/Youtube ads) to squeeze more money from investors, yet TPCI is forcing players to cover their shirts if they dare have a brand on them.
Oh and let's not forget streams literally getting DMCAd if they shown Necrozma's Z-move in gen 7.
All of this not surprising comping from a culture where many big videogame brands still apply scene blocks to their entire games or threaten to "ban you" (whatever this ever means on single player games) if you stream their games due to obsessive protection of their IP.
Nintendo/TPCI/Someone higher up is definitely trying to push Pokemon (both TCG and VGC) into E-sports territory. The problem is that they don't know "how" to make the game big, and if they do, they're well skeptical about it.
After Worlds ended (in fact iirc they announced this as it was in progress), they announced a significant reshaping of the events, adding more money to regionals/internationals, and opening the way for brand advertising as well as (potentially) official private tournaments in the future.
These are all things that have been a thing in actual e-sports for a while. The Pokemon brand itself is not enough to carry people to play it competitively, you need to actually be able to generate money (both for players and external investors). Whichever people in suites oversee Pokemon smell the potential money to be made, but are still struggling to do baby steps in a environment that's generating billions oversea, which is pretty funny.