The Pokemon Company just released their announcement for their plans to celebrate Pokemon's 25th Anniversary (link to official website)!
(FUN FACT: The builders of this Rube Goldberg machine are Youtubers DoodleChaos and Sprice Machines)
In a press release on the Pokemon Company International website, they announced a focus on music revealing they have teamed up with Katy Perry and Universal Music Group (UMG) to create a program (titled "P25 Music") where both famous music icons and up-and-comers will be producing Pokemon-based music tracks and videos.
(I'm kind of surprised she's not dressed liked a Pokemon character, I could totally see her dressed as Elesa)
The above press release include a few quotes:
Katy Perry:
They say they have many plans in store (mentioning Pokemon animations, the video games, and mobile games including GO and Masters EX), but for now are giving us a quick glimpse of three:
In a press release on the Pokemon Company International website, they announced a focus on music revealing they have teamed up with Katy Perry and Universal Music Group (UMG) to create a program (titled "P25 Music") where both famous music icons and up-and-comers will be producing Pokemon-based music tracks and videos.
(I'm kind of surprised she's not dressed liked a Pokemon character, I could totally see her dressed as Elesa)
The above press release include a few quotes:
Katy Perry:
Colin Palmer, TPCI's Vice President of Marketing:“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
LJ Gutierrez, UMGB's General Manager:“In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.”
“We are honored to celebrate the 25th anniversary of Pokémon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG’s labels — because what better way to create a global celebration than through the power of music”
They say they have many plans in store (mentioning Pokemon animations, the video games, and mobile games including GO and Masters EX), but for now are giving us a quick glimpse of three:
- 25 Years of Adventures: A Journey Through the Pokémon World: A yearlong program which invites fans to relive their experience through the various regions of the Pokemon world via the official website. It'll start in March covering the Galar region and then work backwards until reaching Kanto.
- Anniversary Partners: Celebratory Programs and Merchandise: Pokemon will be teaming up with many popular brands to offer special promotions and merchandise. For promotions the line-up includes Build-A-Bear Workshop®, General Mills, Levi’s, and McDonald’s. For special merchandise some of the licensees are Jazwares, Scholastic, Mattel, Funko, PowerA, and The Wand Company.
- Special Collections: The Pokémon Trading Card Game & Pokémon Center: And of course The Pokemon Company itself will be producing plenty of merch to be bought from the Pokemon Center website. Right now they're kicking things off with "Pokémon TCG: First Partner Pack Card Images", oversized cards of the first TCG card depicting Pikachu and all the other Starters (if I'm reading the Fact Sheet right, looks like first they'll release the collection binder in February which comes with the oversized Pikachu card. Then every month from there they'll release a pack which contains a region's three Starters oversized cards plus two normal booster packs of I'm guessing the most recent expansion. They'll start with Galar (March) and work their way back to Kanto (October). The binder and each pack is priced as 10 US dollars each, so the entire collection will cost 90 US dollars (probably over 100 is you include tax)). But that's not all, Pokemon has teamed up with skateboard maker Bear Walker to make a 25th Anniversary skateboard you can preorder starting January 19th.
Last edited: