IMO Flame Body is not just competitive, but genuinely better than Intimidate. -1 Attack is nice but very easy to remedy, while a burn is way more severe and requires specific methods to remove. If I ran a defensive Hemogoblin set without Pixilate, I'd probably go Flame Body over Intimidate most of the time. Yes, it's only 30%, but remains fantastic at punishing contact moves from any of physical attackers to the assortment of Knock Off, U-Turn, Body Press, and Rapid Spin you will encounter, while masking the fact that you aren't running Pixilate. This legit is a full-on upgrade to Intimidate and belongs far away from Flavor discussion, even if it does suit our design otherwise.