If it wasn't for the PS3 jailbreak fiasco I'd say Sony is the embodiment of "doing it right."
It's been rumored for awhile (with various previews here and there), but the recent Super Bowl commercial brought the Sony Ericsson Xperia Play, aka the "Playstation Phone," to the full attention of the public. It's essentially an Android based smartphone with a PSP Go-esque slideout controller. Side-by-side picture comparison:
The Xperia Play beats out the specs of the PSP Go by a longshot, though time has an impact on that. The article above gives all the details known at the time so I won't echo those here.
What really piqued my curiosity was the name of the device; why is the device branded with Xperia and not Playstation? Add this to codename NGP which lacks any sort of Playstation branding (at the moment) and something is amiss. During my news searches I came across this article which shares my concerns, and the article concludes that it appears that Sony could be stepping away from the name all together, or rather, changing what exactly the Playstation brand means. It would be a long transition but given the lack of branding and their recent partnership with Steam, I wouldn't discredit the idea of Sony moving Playstation from a product to a service.
It's been rumored for awhile (with various previews here and there), but the recent Super Bowl commercial brought the Sony Ericsson Xperia Play, aka the "Playstation Phone," to the full attention of the public. It's essentially an Android based smartphone with a PSP Go-esque slideout controller. Side-by-side picture comparison:

The Xperia Play beats out the specs of the PSP Go by a longshot, though time has an impact on that. The article above gives all the details known at the time so I won't echo those here.
What really piqued my curiosity was the name of the device; why is the device branded with Xperia and not Playstation? Add this to codename NGP which lacks any sort of Playstation branding (at the moment) and something is amiss. During my news searches I came across this article which shares my concerns, and the article concludes that it appears that Sony could be stepping away from the name all together, or rather, changing what exactly the Playstation brand means. It would be a long transition but given the lack of branding and their recent partnership with Steam, I wouldn't discredit the idea of Sony moving Playstation from a product to a service.